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Idea
Imagination and anticipation often mark the beginning of a connection, and Kolmar LAB+ is set to offer clients a vision of their future possibilities. Like a gateway to a multiverse, it aims to bridge the present and the future for every Kolmar clients.


Start with Door
I analyzed the communicative, narrative, and expansive graphic symbol - the 'door' - in the Kolmar logo as the starting point for the design. A door is a passageway connecting spaces, symbolizing an opportunity, a beginning, a connection. We aspire to create a 'Door to the Future' imbued with innovation, leading to new possibilities, and embracing diversity.
We require a simple yet distinctly Kolmar characteristic symbol to serve as the central element of the website. This symbol will shape the brand's memory and become the core differentiator of the Kolmar website

Repeated Use, Diverse Methods
The goal of our visual strategy is to create a unique differentiation. We intend to reinforce the associative memory between the door symbol and Kolmar, making it a distinctive visual language that is uniquely identified with Kolmar.


Home Page
Upon entering the homepage, the 'Doors of Kolmar' gradually appear on the left, each opening to reveal a different 'Door to the Future'. As users scroll with their mouse, they will learn about Kolmar's strengths, service processes, and finally, be invited to open a door that leads to the future

Tangible and intangible
Between the tangible and intangible, we aim to ignite users' curiosity to explore. When the mouse hovers over an item, the corresponding text content will be highlighted while blurring the rest. This interaction is designed to pique users' curiosity, encouraging them to explore each piece of content, thereby enhancing the effectiveness of information delivery
Concept 2
"Where does the sense of security for Kolmar's clients come from?"
Between the tangible and intangible, we aim to ignite users' curiosity to explore. When the mouse hovers over an item, the corresponding text content will be highlighted while blurring the rest. This interaction is designed to pique users' curiosity, encouraging them to explore each piece of content, thereby enhancing the effectiveness of information delivery

It‘s an Origin; It's a Circle
Therefore, we envision Kolmar LAB+ as a website that is clear, intuitive, comfortable, and exudes professionalism. Kolmar LAB+'s site can be the first step for clients going from 0 to 1, where Kolmar looks forward to connecting with each user, co-creating, and achieving mutual success.

Using the 'O' from 'Origin' as the foundational symbol, it will be showcased in various forms throughout the website, representing Kolmar's commitment to innovation while staying true to its origins. By evolving the same shape into different forms, we privatize the symbol, creating a unique visual language for Kolmar LAB.
By incorporating subtle micro-animations of flowing liquid within the 'O' symbol, which features varying line thickness for a dynamic feel, we aim to evoke the atmosphere of a Kolmar laboratory. This flowing liquid animation adds an element of the unknown, enticing users to explore further.


I've decided to continue using Kolmar's signature blue as the primary color, complemented by shades of blue-tinted gray and black. This color scheme is designed to create a sense of purity reminiscent of a cosmetic laboratory

Thank You!